Copywriting Lead

Bybit · Abu Dhabi, UAE

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Copy Lead (AI Content Operations)

About the Role

Bybit is looking for a Copy Lead to build and scale the future of content creation.

This is not a traditional copywriting role. We are not looking for someone whose primary strength is writing copy. We are looking for someone who can build systems, optimize workflows, leverage AI, and lead operational excellence across our global content organization.

As Copy Lead, you will own the end-to-end copy ecosystem across Bybit Global and regulated entities. You will lead a team of copywriters and copy operations specialists while partnering closely with the Content Director to transform how copy is requested, created, reviewed, approved, and delivered.

Your mission is to create a world-class, AI-powered copy operation that delivers faster turnaround times, higher quality output, stronger brand consistency, and significantly reduced manual effort.

This role sits at the intersection of Content, Operations, AI, and Process Design.

Why This Role Is Different

You will be one of the key architects behind Bybit's next-generation content operating system.

You will work directly with senior leadership to:

Design AI-powered copy creation workflows
Build proprietary prompt libraries and AI skills
Create automated quality assurance systems
Develop scalable content operations frameworks
Reduce copy production bottlenecks
Increase content quality while reducing delivery time
Establish the operational foundation for content automation at scale

This is an opportunity to shape how one of the world's fastest-growing crypto companies creates content in the AI era.

What You'll Own

Copy Operations Leadership

Own the complete copy intake and delivery workflow across Bybit.
Design scalable request management and prioritization frameworks.
Improve workflow efficiency, transparency, and stakeholder experience.
Establish SLAs and operational performance standards.
Build reporting systems to measure productivity and turnaround times.
Continuously identify bottlenecks and implement process improvements.

AI-Powered Content Transformation

Design and deploy AI-assisted copy creation workflows.
Build prompt frameworks, AI skills, templates, and reusable content systems.
Evaluate and implement solutions using Claude, Gemini, ChatGPT, and future AI technologies.
Create quality control systems for AI-generated content.
Develop automation frameworks that reduce manual effort while maintaining quality.
Partner with Product and AI teams to integrate Bybit's internal AI capabilities into content operations.

Global Brand Governance

Own and evolve Bybit's copy standards and style guides.
Ensure consistency across all customer touchpoints.
Maintain tone-of-voice frameworks across global and regulated markets.
Build scalable governance systems that protect brand quality while enabling faster execution.
Establish review and approval frameworks that support global scale.

Team Leadership

Lead and mentor a team of copywriters and copy operations specialists.
Set performance standards and operational KPIs.
Build training programs focused on AI adoption and operational excellence.
Foster a culture of continuous improvement and experimentation.

Strategic Program Ownership

Partner directly with the Content Director on the future roadmap of content operations.
Drive initiatives that improve quality, speed, automation, and scalability.
Develop the long-term vision for AI-powered content creation at Bybit.
Act as the operational bridge between Content, Product, Marketing, Compliance, and AI teams.

Success Metrics

First 90 Days

Complete a full audit of current copy operations.
Identify and address major workflow bottlenecks.
Establish standardized intake and prioritization systems.
Launch initial AI-powered workflow improvements.
Deliver measurable improvements in turnaround time and stakeholder satisfaction.

Within 6 Months

Significantly reduce manual intervention across the copy workflow.
Launch AI skills and automation frameworks adopted across the content organization.
Improve content quality consistency through AI-assisted governance.
Reduce copy request turnaround times.
Establish the foundation for a highly automated content production ecosystem.

What We're Looking For

Required Experience

7+ years in content operations, editorial operations, content strategy, copy management, marketing operations, or related fields.
Experience managing content teams and cross-functional stakeholders.
Proven track record of building and improving operational processes.
Strong understanding of content governance, quality assurance, and brand management.
Experience managing high-volume content environments.

AI & Automation Expertise

You have already experimented with or implemented AI-driven workflows.

Examples include:

AI-assisted content production systems
Prompt engineering frameworks
Workflow automation
Content quality assurance systems
Process automation initiatives
AI-powered productivity solutions

Experience with tools such as:

Claude
Gemini
ChatGPT
Workflow automation platforms
Prompt engineering frameworks
AI orchestration systems

is highly preferred.

Ideal Candidate

You are a systems builder, not just a copywriter.

You think in workflows, automation, scalability, and efficiency.

You enjoy solving operational challenges and removing friction from complex processes.

You are comfortable leading teams while simultaneously building the future operating model.

You understand that AI is not replacing creativity—it is enabling teams to operate at a completely different scale.

Most importantly, you are excited by the challenge of building one of the industry's most advanced AI-powered content operations functions.

Why Join Bybit

Build the future of AI-powered content operations.
Work directly with senior leadership on high-impact initiatives.
Shape how content is created at global scale.
Access cutting-edge AI technologies and experimentation environments.
Lead transformation across one of the fastest-growing companies in the digital asset industry.
Create systems that impact millions of users worldwide.

If you are passionate about operational excellence, AI innovation, and building scalable systems that redefine how content is created, we would love to hear from you.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Marketing pay context

Based on 1,661 disclosed Marketing salaries on RoleSuite, the role pays a median of $135K/year, with most offers between $100K and $178K (10th–90th percentile: $73K–$217K).

See the full Marketing salary breakdown →

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