This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager (Sr PMM) based in Canada.
This is a high-impact product marketing role focused on shaping how an emerging marketing platform is positioned in a rapidly evolving category. You will be responsible for defining a clear and compelling product narrative that bridges today’s capabilities with tomorrow’s vision. The role blends strategic storytelling, hands-on content creation, and continuous market feedback loops. You will collaborate closely with executive leadership, influencing both product direction and go-to-market strategy. Success in this role requires strong opinions, intellectual curiosity, and the ability to translate complex technology into clear value. It is a highly cross-functional environment where marketing, sales, and product alignment are essential.
Lead the definition and evolution of the product narrative by shaping how the platform is positioned today and in the future, ensuring alignment with executive vision and market direction.
• Develop and own core messaging, positioning, and storytelling for the product across all stages of maturity
• Create and execute go-to-market content including product announcements, case studies, website messaging, social content, and leadership ghostwriting
• Partner with leadership on analyst relations, strategic communications, and external storytelling initiatives
• Collaborate closely with events, demand generation, and advertising teams to ensure consistent narrative execution across channels
• Continuously refine messaging based on sales feedback, closed-lost analysis, and real customer conversations
• Act as a bridge between product, marketing, and sales to ensure messaging accuracy and market resonance
7+ years of product marketing experience within a venture-backed B2B SaaS environment, ideally serving mid-market and enterprise customers with complex or high-value deal cycles. Strong ability to define positioning, craft narratives, and translate technical products into clear business value.
• Proven experience in product marketing at a high-growth SaaS company with enterprise-grade customers
• Strong storytelling, writing, and content creation skills with executive-level communication ability
• Experience working closely with founders, C-level leadership, and cross-functional GTM teams
• Ability to synthesize market feedback from sales calls, deal reviews, and customer insights into actionable messaging improvements
• Comfortable operating in fast-moving environments with evolving product direction and ambiguity
• Hands-on experience producing diverse marketing assets such as web copy, blogs, social content, and sales enablement materials
• Familiarity with modern AI tools and workflows (including Claude Code or equivalent) with demonstrated practical usage expected
• Remote-first flexibility across the United States and select North American locations
• Competitive base compensation aligned with senior-level product marketing roles in B2B SaaS
• Opportunity to shape category-defining messaging in a fast-evolving AI-driven marketing space
• Direct collaboration with executive leadership and high ownership over product narrative
• High-impact role with visibility across product, sales, and marketing functions
• Professional growth in a high-velocity, venture-backed environment
• Opportunity to work with cutting-edge AI tooling and modern marketing workflows