This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Operations Manager, Process and AI based in the United States.
This role sits at the center of marketing transformation, shaping how AI and automation redefine planning, execution, and measurement across a modern marketing organization. You will design and scale an agentic AI roadmap that turns emerging capabilities into practical, repeatable value for marketing teams. Acting as both strategist and operator, you will connect business needs with technical execution, ensuring AI initiatives are impactful, governed, and widely adopted. The role blends process design, marketing operations, and AI enablement to build a scalable operating model for the future of marketing. You will influence how workflows, data, and tools come together to improve efficiency and performance. This is a high-impact opportunity for someone who thrives in ambiguity and enjoys building systems that evolve how teams work at scale.
Accountabilities:
You will own the design, execution, and scaling of AI-driven marketing operations, ensuring alignment between strategy, technology, and execution. This includes building governance models, shaping processes, and enabling adoption across teams.
- Define and lead the end-to-end agentic AI roadmap for marketing, from opportunity identification and business case development through implementation, scaling, and optimization.
- Identify and prioritize high-impact AI use cases, translating marketing needs into structured, scalable capability requirements and measurable outcomes.
- Design, implement, and govern marketing processes across intake, planning, execution, and measurement, embedding AI where it drives meaningful efficiency and impact.
- Establish AI governance frameworks, including intake, prioritization, stage gates, compliance, resourcing, and performance tracking.
- Partner with technical and business stakeholders to translate requirements into feasible AI-enabled solutions across the MarTech ecosystem.
- Develop and deploy agentic workflows, automation systems, and AI-powered tools that enhance marketing productivity and decision-making.
- Lead change management efforts, including enablement, training, documentation, and adoption programs to ensure successful rollout of new capabilities.
- Continuously evaluate emerging AI technologies and integrate them thoughtfully into marketing operations strategy and execution.
Requirements
This role requires a strong blend of marketing operations expertise, systems thinking, and hands-on experience with process optimization and AI-enabled transformation.
- 10+ years of experience in marketing operations, business systems, or process optimization, ideally within complex or matrixed organizations.
- Strong understanding of marketing workflows, MarTech ecosystems, and operational friction points across campaign execution and measurement.
- Proven experience designing governance models, operational frameworks, and scalable marketing processes.
- Demonstrated ability to build or support AI-driven or automation-enabled solutions within marketing environments.
- Experience working across tools such as Salesforce Data Cloud, Marketing Cloud Account Engagement (Pardot), Asana, 6Sense, HockeyStack, or similar platforms.
- Ability to translate between business stakeholders and technical teams, simplifying complexity into actionable, scalable solutions.
- Strong change management, communication, and stakeholder alignment skills, with experience driving adoption across diverse teams.
- Comfort operating in ambiguity, balancing structured execution with exploratory innovation in emerging AI environments.
- Strong analytical mindset with the ability to define success metrics, measure impact, and continuously improve processes.
- Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience).
Benefits
- Competitive base salary with annual compensation aligned to experience and location ($145,000–$155,000 range)
- Comprehensive medical, dental, and vision insurance coverage
- Paid time off and flexible vacation policies
- Opportunity to work with cutting-edge AI and marketing automation technologies
- Collaborative, innovation-driven environment focused on continuous learning and improvement
- Access to enterprise-level tools and resources supporting professional development
- Inclusive workplace culture supporting diversity, equity, and belonging
- Opportunity to shape the future of AI-driven marketing operations at scale.