Join Our Team
Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.
As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.
We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.
About the role:
We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.
This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.
You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.
What you will do:
Build, launch, manage, and optimize Meta advertising campaigns
Manage campaign structure, budgets, pacing, and scaling decisions
Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures
Monitor and analyze campaign performance across key performance indicators
Identify winning and underperforming creatives based on performance data
Collaborate with creative teams to generate new testing ideas and improve campaign performance
Maintain organized account structures and naming conventions
Provide weekly reporting, insights, and actionable recommendations
Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Requirements:
5+ years of hands-on Meta Ads experience
Proven experience managing paid social campaigns for eCommerce brands
Experience working in high-performance, data-driven marketing environments
Strong analytical and reporting skills
Experience managing significant advertising budgets
Excellent attention to detail and campaign organization
Strong English communication skills
Ability to make optimization decisions based on performance data
Must have:
Deep expertise in Meta Ads Manager
Strong understanding of:
- Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
Nice to Have:
Experience with Shopify brands
Experience in:
- CPG
- Food & Beverage
- Outdoor
- Lifestyle
- Consumer Products
- Experience with TikTok Ads
- Experience with Google Ads
- Familiarity with Andromeda and GEM frameworks
- Experience collaborating closely with creative teams