Digital Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps.

Our partner is looking for a Digital Marketing Lead based in Canada.

This role offers a unique opportunity to build and scale the digital presence of an emerging consumer brand from the ground up. As a key contributor to growth and brand development, you will oversee a broad range of digital marketing activities, including paid media, organic social, lifecycle marketing, influencer partnerships, and performance optimization. Working within a collaborative and entrepreneurial environment, you will have significant ownership over strategy execution while helping shape how the brand engages with its audience across multiple channels. This position is ideal for a commercially minded marketer who enjoys combining creativity, data, and technology to drive measurable business results. With direct exposure to leadership and the opportunity to expand your responsibilities over time, this role offers strong growth potential and visible impact.

• Support, manage, and progressively take ownership of paid digital marketing campaigns across platforms such as Meta, Google, and emerging advertising channels.
• Develop and execute strategies designed to increase brand awareness, customer acquisition, conversion rates, and revenue growth.
• Lead organic social media planning and execution, creating engaging content and building a consistent digital brand presence across key platforms.
• Coordinate influencer and creator partnerships, managing activities from briefing and content development through performance evaluation.
• Build, launch, and optimize email and SMS marketing campaigns, including segmentation, automation, retention initiatives, and customer engagement programs.
• Analyze marketing performance across channels, translating data into actionable insights and optimization opportunities.
• Design and execute structured testing initiatives across creative assets, messaging, audiences, and channels to improve campaign effectiveness.
• Leverage AI tools and automation solutions to enhance content creation, campaign management, reporting, audience research, and workflow efficiency.
• Contribute to performance reporting and collaborate closely with cross-functional teams to ensure alignment between marketing activities and broader business objectives.

Requirements

• 3 to 6 years of experience in digital marketing, growth marketing, e-commerce marketing, or a related field.
• Hands-on experience managing both paid digital advertising and organic social media initiatives.
• Strong understanding of customer acquisition, conversion optimization, marketing funnels, and performance metrics.
• Experience developing and executing email, SMS, lifecycle, or retention marketing campaigns.
• Familiarity with influencer, creator, or partnership marketing programs is considered an asset.
• Previous experience within direct-to-consumer, consumer goods, lifestyle, or fast-growing brand environments is preferred.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed marketing decisions.
• Excellent written and verbal communication skills with the ability to balance creative thinking and commercial objectives.
• Experience using AI-powered tools to support content creation, research, campaign optimization, workflow automation, or performance analysis.
• Ability to thrive in entrepreneurial environments, manage multiple priorities, and work effectively with a high degree of autonomy.
• Full professional proficiency in English is required. Bilingual proficiency in English and French is considered a strong asset.

Benefits

• Competitive base salary of $90,000 – $100,000 CAD.
• Performance-based bonus opportunities.
• Fully remote position within Canada.
• Opportunity to build and scale the digital presence of an emerging consumer brand from an early stage.
• Significant ownership, autonomy, and direct exposure to senior leadership.
• Broad scope across multiple digital marketing disciplines, providing strong professional development opportunities.
• Dynamic, entrepreneurial, and collaborative work environment with minimal bureaucracy.
• Opportunity to leverage innovative marketing technologies, AI tools, and automation platforms.
• Clear potential for role expansion and career growth as the business continues to scale.
• Occasional travel opportunities for collaboration and strategic planning.