This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Customer Experience Marketing Manager based in United States.
This role focuses on shaping and scaling end-to-end customer experience marketing strategies that span acquisition, onboarding, engagement, retention, and advocacy. You will translate customer insights and business priorities into integrated marketing programs that strengthen relationships and reinforce long-term value across the customer journey. The position requires someone who can independently own initiatives, move seamlessly from strategy to execution, and bring structure to complex, cross-functional work. You will collaborate closely with teams across growth, sales, operations, product, customer success, and analytics to ensure a consistent and connected customer experience. The environment is fast-paced, mission-driven, and highly collaborative, with a strong emphasis on measurable impact and continuous improvement. This is a high-ownership role for a marketer who thrives at the intersection of strategy, execution, and customer impact.
Accountabilities:
- Develop and execute customer lifecycle and journey marketing strategies across acquisition, onboarding, engagement, retention, renewal, and advocacy stages.
- Design and optimize multi-channel campaigns, nurture programs, and customer communications that improve engagement, education, retention, and loyalty.
- Build and manage campaign plans, timelines, messaging frameworks, content needs, and execution roadmaps to ensure consistent delivery across initiatives.
- Partner cross-functionally with Growth, Sales, Product, Customer Success, Operations, and BI teams to align customer communications with business objectives.
- Lead and support customer advocacy programs, including testimonials, referrals, ambassador initiatives, and peer engagement activities.
- Define, track, and analyze key performance metrics across customer marketing programs to measure impact and inform optimization strategies.
- Identify opportunities to improve segmentation, messaging, timing, and customer touchpoints to enhance the overall customer experience.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field.
- 8+ years of experience in B2B marketing, customer lifecycle marketing, growth marketing, customer success marketing, or marketing operations.
- Proven experience designing and executing multi-touch campaigns, lifecycle programs, or customer engagement initiatives.
- Strong understanding of customer journey strategy, segmentation, messaging, and performance measurement.
- Demonstrated ability to independently manage programs from strategy through execution, including planning, stakeholder alignment, and delivery.
- Experience working effectively across cross-functional teams and managing multiple priorities in fast-paced environments.
- Strong analytical skills with the ability to interpret campaign data and customer insights to drive improvements.
- Experience with CRM and marketing automation tools such as Salesforce and HubSpot strongly preferred.
- Excellent communication and writing skills with the ability to translate complex ideas into clear messaging and reporting.
- Self-starter mindset with strong organizational skills, attention to detail, and ability to manage ambiguity.
- Healthcare, SaaS, or value-based care experience is a strong plus.
Benefits:
- Flexible remote work environment with the ability to work from home.
- Comprehensive health, dental, and vision insurance, with significant employer contribution.
- Generous paid time off, including holidays, volunteer days, and additional leave policies.
- Paid parental leave to support new parents.
- Retirement savings plan with company matching contributions.
- Stock options as part of the total compensation package.
- Sabbatical program and educational assistance opportunities for long-term growth.
- Mission-driven work environment focused on improving healthcare outcomes and strengthening primary care systems.
- Inclusive and collaborative culture that values diversity, equity, and belonging.