Sr. Account Manager

Key Responsibilities

1. Account Strategy & Business Growth

• Develop and execute annual business plans with hypermarket customers to deliver sales, revenue, and profitability targets
• Identify growth opportunities across channels through distribution expansion, assortment optimization, and promotional initiatives
• Drive category leadership by leveraging shopper insights and market trends

2. Relationship Management

• Build and maintain strong relationships with key decision-makers (buyers, category managers, store operations teams)
• Serve as the primary contact point for all key hypermarket accounts
• Conduct regular business reviews (monthly, quarterly) to evaluate performance and identify opportunities

3. Commercial Execution

• Lead commercial negotiations including pricing, trade terms, and promotional investments
• Plan and execute hypermarket-specific promotions (e.g., in-store displays, thematic campaigns, bulk promotions, seasonal activations)
• Ensure strong in-store visibility, merchandising standards, and execution excellence

4. Forecasting & Performance Management

• Own sales forecasting and demand planning for hypermarket accounts
• Monitor and manage KPIs such as sell-in, sell-out, market share, margin, and promotion ROI
• Analyze sales and shopper data to drive actionable insights and continuous improvement

5. Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Finance, and Trade Marketing teams to ensure seamless execution
• Align on product launches, promotional calendars, and stock availability
• Coordinate with logistics teams to optimize inventory levels and on-shelf availability

6. Customer & Shopper Insights

• Analyze shopper behavior specific to hypermarket formats (e.g., bulk buying, promotional sensitivity)
• Provide recommendations on pricing, assortment, and merchandising strategies
• Monitor competitor activities and adjust strategies accordingly