This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Principal Portfolio Marketing Specialist – Data & Analytics Services based in India.
This role sits at the intersection of product marketing, data-driven storytelling, and go-to-market strategy for advanced data and analytics solutions. You will be responsible for shaping how complex technology offerings are positioned, communicated, and adopted in the market, ensuring clear value articulation for enterprise customers. The position involves close collaboration with product, sales, and consulting teams to craft compelling messaging, campaigns, and sales enablement materials. You will play a critical role in translating technical capabilities into business value narratives that resonate with decision-makers across industries. The environment is highly strategic, fast-paced, and globally oriented, requiring both creativity and strong analytical thinking. You will also contribute to market insights, competitive positioning, and performance tracking of marketing initiatives. This is a senior-level role ideal for someone who thrives on influencing strategy and driving impact at scale.
Accountabilities:
- Develop and execute product and portfolio marketing strategies for data and analytics services to strengthen market positioning
- Translate complex technical capabilities into clear, compelling value propositions and messaging frameworks
- Create thought leadership content, whitepapers, case studies, and client-facing marketing materials
- Collaborate with product, sales, and consulting teams to develop go-to-market plans, campaigns, and enablement tools
- Define and drive product positioning strategies based on competitive landscape analysis and market trends
- Support sales teams with tailored collateral, presentations, and tools to improve client engagement and conversion
- Influence and contribute to product launch strategies and integrated marketing campaigns
- Track, measure, and report on the effectiveness of marketing initiatives using defined performance metrics and dashboards
- Conduct competitive analysis and market research to refine messaging and identify differentiation opportunities
- Mentor and support junior marketing team members to enhance overall team capability and performance
Requirements:
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Extensive experience in product marketing, ideally within high-tech, software, or B2B technology environments
- Proven track record of launching complex technology products or services in global markets
- Strong experience in data, analytics, ICT, or enterprise software solutions is highly desirable
- Excellent ability to translate technical concepts into clear, customer-focused messaging
- Strong strategic thinking with the ability to shape long-term marketing direction
- Excellent written and verbal communication skills with strong storytelling and content development ability
- Strong analytical skills with experience in market research, competitive analysis, and performance tracking
- Experience managing complex, cross-functional projects in fast-paced environments
- Strong stakeholder management and collaboration skills, including engagement with senior leadership
- Familiarity with digital marketing tools and analytics platforms (e.g., web analytics tools) is a plus
- Demonstrated ability to mentor and guide less experienced team members
Benefits:
- Competitive global compensation package aligned with senior-level expertise
- Remote working flexibility
- Opportunity to shape global go-to-market strategies for advanced data and analytics solutions
- Exposure to enterprise-scale clients across multiple industries and regions
- Strong career growth in a global technology and consulting environment
- Collaborative and diverse work culture with international teams
- Opportunity to influence product strategy, positioning, and innovation initiatives
- Access to continuous learning and professional development opportunities