Marketing Analyst – Consumer Payments Marketing, Asia Pacific

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

We are looking for a high-potential Analyst to join our APAC marketing team, supporting Visa’s fastest-growing areas: Cross-Border (XB) marketing and next-generation Growth Products.

This role sits at the intersection of strategy, creativity, and execution, partnering closely with the respective team leads to bring innovative payment solutions to market and scale cross-border consumer engagement across Asia Pacific.

You will play a critical role in translating strategy into impactful campaigns, toolkits, and product marketing initiatives—supporting how millions of consumers choose to travel, shop, and pay with Visa across borders.

What a Marketing Analyst does at Visa:

A Marketing Analyst is responsible for executing end-to-end campaigns, supporting go-to-market launches, and developing product marketing content that brings Visa’s solutions to life for consumers and clients.

They work closely with cross-functional stakeholders—including product, communications, legal, and design teams—to coordinate multi-market initiatives, ensure local market relevance, and manage complex workflows across Asia Pacific.

In addition, they play a key role in driving insights and performance tracking, supporting adoption reporting, consolidating campaign learnings, and contributing to leadership updates. Ultimately, Marketing Analysts at Visa help scale growth opportunities such as digital payments and cross-border commerce by turning strategy into execution, content, and measurable business impact.

What You’ll Do:

1.Go-To-Market (GTM) & Campaign Execution

• Execute end-to-end marketing initiatives for key growth products and cross-border campaigns across APAC
• Support GTM launches for new features, enhancements, and market rollouts
• Develop and localize marketing toolkits, campaign assets, and playbooks for regional markets (e.g., travel, destinations, partnerships, events)

2. Product Marketing & Content Development

• Create product marketing materials including one-pagers, sales collateral, and internal enablement content
• Support development of compelling narratives and messaging frameworks for diverse markets
• Contribute to creative and content development aligned to Visa’s brand and cross-market platforms

3. Market & Stakeholder Coordination

• Partner with country marketing teams to ensure effective localization and execution
• Coordinate with global teams, agencies, and cross-functional stakeholders (product, comms, legal, design)
• Track inputs, timelines, deliverables, and feedback across multiple markets and initiatives

4. Program Management & Operations

• Manage workflows across teams to ensure seamless execution of complex, multi-market programs
• Support meeting cadences, recaps, project tracking, and follow-ups
• Drive internal communications including newsletters and regional updates

5. Insights, Reporting & Learning

• Support data collection, adoption tracking, and performance reporting for leadership updates
• Consolidate campaign insights, research, and best practices to inform future initiatives
• Assist in building structured learning agendas to continuously improve campaign performance

Qualifications

• Bachelor’s degree in Commerce or Marketing preferably.
• 3-5 years of experience in marketing, product marketing, consulting, or related fields
• Strong executional capabilities with experience managing cross-functional programs
• Ability to operate independently and manage projects end-to-end
• Strong project management and organizational capabilities
• Familiarity with data analysis, reporting, or adoption metrics preferred
• Ability to synthesize insights into clear, actionable recommendations
• Excellent communication and interpersonal skills, comfortable working across cultures and time zones.
• High attention to detail, analytical mindset, and proactive problem-solving abilities.
• Ability to adapt quickly and thrive in a fast-paced, dynamic environment.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.