This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SEM Specialist based in India.
This role is a high-impact, hands-on paid media position focused on driving lead generation across Google Ads and Meta Ads for two distinct markets: India and the United States. You will independently build, manage, and optimize full-funnel campaigns, directly influencing customer acquisition for small businesses in both regions. The role requires strong analytical thinking, commercial awareness, and the ability to balance performance across multiple geographies. You will work at the intersection of search, social, and conversion optimization, with full ownership of budgets and outcomes. Collaboration with sales and marketing teams will be key to refining lead quality and improving conversion efficiency. This is an ideal opportunity for a performance marketer who thrives in a data-driven, fast-moving environment and enjoys end-to-end campaign ownership.
Accountabilities
You will be responsible for managing end-to-end paid media execution across Google Ads and Meta Ads, ensuring campaigns are optimized for lead generation performance across India and the US markets. This includes building structured campaign architectures, continuously optimizing performance, and aligning media strategy with business outcomes.
- Design, launch, and manage Google Ads campaigns across Search, Performance Max, and Demand Gen, along with Meta Ads campaigns across Facebook and Instagram.
- Develop and maintain separate strategies for India and US markets, including targeting, bidding logic, messaging, and budget allocation.
- Optimize campaigns for qualified lead generation by refining audiences, keywords, creatives, and conversion pathways.
- Own end-to-end conversion tracking using Google Tag Manager, GA4, Meta Pixel, and CAPI, ensuring accurate attribution.
- Conduct ongoing A/B testing across ad copy, creatives, landing pages, and bidding strategies to improve performance.
- Collaborate with sales teams to define lead quality and continuously optimize toward revenue-driving outcomes.
- Produce performance reports and insights on spend efficiency, CPL, and conversion trends across markets.
- Partner cross-functionally with SEO, content, and web teams to improve overall acquisition effectiveness.
Requirements
The ideal candidate brings deep hands-on experience in performance marketing, particularly in managing high-volume lead generation campaigns across Google and Meta platforms. You should be comfortable operating independently while making data-driven decisions that directly impact acquisition performance.
- 5+ years of experience managing Google Ads and Meta Ads campaigns focused on lead generation.
- Proven experience running campaigns in both India and US markets.
- Strong expertise in conversion tracking tools including Google Tag Manager, GA4, Meta Pixel, and CAPI.
- Ability to write high-performing ad copy tailored to different regional audiences.
- Strong analytical skills with experience in CPL analysis, budget optimization, and performance scaling.
- Understanding of attribution models, bidding strategies, and full-funnel paid media optimization.
- Exposure to landing page optimization, CRO, SEO, or local search marketing is a plus.
- Strong communication skills with the ability to translate data into actionable insights.
- A performance-driven mindset with strong ownership and accountability for outcomes.
Benefits
- Fully remote work flexibility within India
- Full ownership of paid media strategy and execution across two major markets
- Direct exposure to business outcomes, including sales and revenue impact (not just ad metrics)
- Opportunity to work across Google Ads, Meta Ads, and AI-driven marketing workflows
- Exposure to both India and US digital marketing ecosystems
- Growth opportunities into broader performance marketing and acquisition leadership roles
- Work with modern marketing tools and automation-driven workflows