This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in Netherlands.
This is a high-impact executive leadership opportunity for a strategic and results-oriented marketing professional eager to shape the next phase of growth for a global SaaS business. The role combines strategic vision with hands-on execution across brand development, demand generation, product marketing, content, and go-to-market initiatives. Working closely with executive leadership and cross-functional teams, you will drive market awareness, pipeline growth, customer acquisition, and revenue performance across international markets. You will have the opportunity to lead a talented marketing organization, influence company-wide growth strategies, and leverage cutting-edge AI-driven approaches to modern marketing. This position offers significant ownership, visibility, and the chance to make a lasting impact in a fast-growing, innovation-focused environment.
Accountabilities
- Define and execute the overall marketing strategy to support business growth, market expansion, and revenue objectives across multiple markets.
- Lead brand development initiatives, including positioning, messaging, market narrative, and awareness-building programs.
- Own demand generation and pipeline growth strategies targeting mid-market and enterprise customers.
- Develop and execute go-to-market plans for existing offerings, new product launches, and strategic business initiatives.
- Build and scale product marketing capabilities, ensuring clear communication of value propositions, competitive differentiation, and customer outcomes.
- Oversee website performance, conversion optimization, SEO/AEO initiatives, customer acquisition funnels, and digital growth programs.
- Lead content strategy and distribution across the full customer lifecycle to drive awareness, engagement, adoption, and retention.
- Strengthen industry presence through public relations, thought leadership, events, partnerships, and ecosystem relationships.
- Collaborate closely with Product, Sales, Customer Success, and executive leadership to align growth initiatives and maximize business impact.
- Recruit, develop, mentor, and lead a high-performing marketing team while fostering a culture of innovation, accountability, and continuous improvement.
Requirements
- Minimum 10 years of experience in B2B SaaS marketing, including at least 5 years in senior marketing leadership positions within high-growth technology organizations.
- Strong expertise across demand generation, brand strategy, content marketing, product marketing, and go-to-market execution.
- Proven experience building marketing programs that consistently drive pipeline growth, customer acquisition, and revenue impact.
- Demonstrated ability to leverage AI technologies to improve marketing performance, content effectiveness, growth initiatives, and operational efficiency.
- Experience marketing multi-product platforms, software ecosystems, or complex technology solutions is highly desirable.
- Strong analytical mindset with expertise in performance measurement, attribution modeling, reporting, and data-driven decision making.
- Exceptional leadership, communication, stakeholder management, and team development capabilities.
- Ability to operate effectively in a fast-paced, international, and highly collaborative environment.
- Strong strategic thinking skills combined with a hands-on approach to execution and problem-solving.
- Fluent English communication skills, both written and spoken (C1 level or higher).
Benefits
- Fully remote-first working environment with flexible scheduling.
- Competitive vacation package aligned with local regulations, plus additional paid time off for personal well-being.
- Medical insurance or healthcare reimbursement support.
- Paid sick leave.
- Access to leading industry conferences, events, and professional development opportunities.
- Ongoing learning programs and internal training resources.
- Supportive leadership style focused on autonomy and professional growth.
- Semi-annual performance and career development reviews.
- Internal mobility opportunities and career advancement pathways.
- Regular virtual events and in-person team retreats.
- Collaborative culture built around transparency, ownership, and teamwork.
- Coworking space reimbursement program.
- Access to office hubs in selected locations.
- Opportunity to work with globally recognized brands and innovative technology products.
- High level of ownership and influence within the organization’s growth strategy.