Director of Conversion Rate Optimization (CRO)

Jobgether · Canada

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Conversion Rate Optimization (CRO) based in Canada.

You will step into a high-impact growth leadership role at the intersection of product, marketing, and revenue, owning the full optimization of user conversion across web and mobile platforms.
This role is central to scaling a fast-growing subscription-based digital product focused on helping users better understand and navigate the news ecosystem.
You will be responsible for improving how users move from first interaction to paid subscription through seamless, data-driven experiences.
Your work will directly influence onboarding flows, paywall strategy, checkout performance, and long-term subscriber activation.
Operating in a highly experimental environment, you will design and execute rapid testing programs that continuously improve conversion outcomes.
This is a hands-on leadership role for someone who blends analytical rigor with product thinking and a deep understanding of user psychology in digital funnels.

Accountabilities:

  • Own end-to-end conversion performance across all digital touchpoints, including web, iOS, and Android, ensuring continuous optimization of subscription funnels and user journeys.
  • Design, test, and iterate onboarding flows and in-app purchase experiences to improve activation rates and early-stage conversion performance.
  • Lead strategy and optimization of web funnels, landing pages, checkout flows, and acquisition pathways.
  • Own paywall architecture and content metering strategies, balancing user experience with monetization goals and subscription growth.
  • Build and execute a continuous experimentation roadmap, including A/B and multivariate testing across copy, UX, pricing, and flow design.
  • Partner closely with Product, Engineering, and Analytics teams to ensure accurate tracking, strong instrumentation, and effective implementation of growth initiatives.
  • Define and maintain core conversion dashboards and performance metrics such as churn points, funnel drop-off, and trial-to-paid conversion rates.
  • Influence cross-functional stakeholders to prioritize and ship high-impact CRO initiatives without direct managerial authority.

    • Requirements:

    • 5+ years of experience in CRO, growth, or product-led growth roles within subscription-based consumer digital products or D2C environments.
    • Strong analytical background with hands-on experience working with behavioral and product data, including ability to use SQL for analysis and segmentation.
    • Deep understanding of digital funnel mechanics, conversion psychology, and subscription monetization models.
    • Experience optimizing mobile in-app purchase flows (Apple IAP and Google Play Billing).
    • Proven ability to design, run, and interpret A/B and multivariate experiments at scale.
    • Strong cross-functional collaboration skills, with experience influencing Product, Engineering, and Marketing teams.
    • Ability to translate data insights into clear, actionable product and UX recommendations.
    • Highly execution-oriented mindset with experience building testing frameworks and growth systems from scratch.

      • Nice to have:

      • Experience with CRO and experimentation tools such as Superwall or Piano.
      • Familiarity with analytics and growth platforms such as PostHog, GA4, and Customer.io.
      • Experience in content-heavy products, media platforms, or information-driven applications.
      • Strong interest in media literacy, journalism, or news ecosystems.

        • Benefits:

        • Competitive, market-aligned compensation package based on experience and location within Canada.
        • Fully remote-first work environment with flexibility across time zones.
        • Comprehensive health, dental, vision, and life insurance coverage for employees and families.
        • Access to professional development resources and continuous learning opportunities.
        • Mission-driven culture focused on improving media literacy and informed decision-making.
        • Collaborative, high-autonomy environment with opportunities to shape product strategy directly.
        • Regular in-person team gatherings and offsites to strengthen connection and collaboration.

Marketing pay context

Based on 1,660 disclosed Marketing salaries on RoleSuite, the role pays a median of $135K/year, with most offers between $100K and $178K (10th–90th percentile: $73K–$217K).

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