Solutions Marketing Manager | Flow Cytometry
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Solutions Marketing Manager | Flow Cytometry based in United States.
This role sits at the intersection of science, software innovation, and modern growth marketing, supporting a globally used portfolio of flow cytometry solutions. You will help shape how advanced scientific tools are positioned, understood, and adopted across research and commercial environments. The role blends strategic go-to-market planning with hands-on execution across campaigns, content, and digital growth initiatives. You will work closely with product, sales, and scientific experts to translate complex workflows into clear, compelling value for customers. With a strong focus on both sales-led and product-led growth motions, you will directly influence adoption, revenue, and customer engagement. This is a high-impact opportunity to support tools used by millions of scientists advancing life sciences research worldwide.
Accountabilities:
- Lead go-to-market strategy and positioning for flow cytometry solutions, developing clear value propositions, messaging frameworks, and segment-specific narratives aligned to both enterprise and self-service audiences.
- Design and execute integrated demand generation and inbound marketing programs across digital, email, webinars, paid media, SEO, and events to drive qualified pipeline and revenue growth.
- Support product-led growth initiatives including free trials, onboarding journeys, lifecycle campaigns, and self-service conversion strategies that improve user adoption and retention.
- Create compelling scientific and commercial content such as webinars, case studies, blogs, presentations, and campaign assets tailored to technical and non-technical audiences.
- Optimize digital marketing performance through marketing automation, segmentation, conversion tracking, and continuous improvement of funnel metrics from awareness to revenue.
- Support field marketing efforts including conferences, tradeshows, and scientific events with messaging, assets, and campaign execution aligned to growth objectives.
- 5+ years of experience in flow cytometry, cytometry software, bioinformatics, or related life sciences/scientific domains, combined with marketing experience in SaaS, scientific software, or B2B technology environments.
- Proven ability to translate complex scientific and technical concepts into clear, compelling messaging for diverse buyer personas and audiences.
- Experience working cross-functionally with Product, Sales, Marketing Operations, Demand Generation, and Scientific subject matter experts.
- Strong background in digital marketing, inbound growth, marketing automation, campaign optimization, and performance measurement.
- Experience supporting both sales-led and product-led growth motions, including trials, onboarding flows, and self-service conversion strategies.
- Familiarity with content development, thought leadership, and customer storytelling in technical or scientific markets.
- Data-driven mindset with strong analytical skills and experience using insights to improve campaign performance and customer engagement.
- Comfort working in fast-moving, collaborative environments with a balance of strategic thinking and hands-on execution.
- Competitive base salary range: $90,338 – $122,222 USD (may vary based on experience and location)
- Medical, dental, and vision insurance coverage
- Health spending accounts and wellness benefits (mental health apps, fitness support)
- Company-paid life and disability insurance
- 401(k) retirement plan with company match and immediate vesting
- Flexible time off policy for eligible employees
- Performance-based variable compensation (for certain roles)
- Exposure to cutting-edge scientific software and global research communities
- Remote-friendly, collaborative, and innovation-driven work environment.
Requirements:
Benefits:
Marketing pay context
Based on 1,627 disclosed Marketing salaries on RoleSuite, the role pays a median of $139K/year, with most offers between $100K and $179K (10th–90th percentile: $73K–$220K).
This posting lists $90K–$122K, below the $139K market median.
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