This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a EverPro - Senior Paid Media Strategist based in United States.
This is an exciting opportunity for a performance marketing expert to shape and scale paid media strategy across a portfolio of growing SaaS brands. The role sits at the intersection of business strategy, digital marketing, analytics, and stakeholder leadership, with direct ownership of paid channel performance and growth outcomes. You will drive acquisition strategies across search, social, affiliate, and influencer channels while partnering with internal teams and external agencies to maximize impact. Working in a dynamic and data-driven environment, you'll influence budget allocation, testing strategies, and measurement frameworks that directly affect business growth. This position is ideal for a strategic marketer who combines strong analytical thinking with hands-on execution and exceptional communication skills. You'll have the opportunity to lead meaningful initiatives while helping redefine modern paid media practices in an evolving digital landscape.
Accountabilities:
- Own paid media performance and business outcomes, including pipeline growth, customer acquisition, subscription generation, and efficiency metrics across supported brands.
- Develop and execute cross-channel paid media strategies spanning paid search, paid social, affiliate marketing, and influencer or creator partnerships.
- Serve as the primary point of contact for business stakeholders, communicating performance insights, strategic recommendations, forecasts, and investment decisions.
- Lead agency relationships by setting expectations, providing strategic direction, evaluating performance, and ensuring accountability for results.
- Manage and optimize channel budgets, identifying opportunities to maximize return on investment and support business objectives.
- Establish and oversee testing roadmaps covering audiences, creatives, offers, landing pages, and conversion optimization initiatives.
- Partner with analytics, sales, lifecycle marketing, and web teams to improve attribution, measurement accuracy, and funnel performance.
- Monitor industry trends, platform developments, AI-driven advertising innovations, and emerging acquisition channels to maintain a competitive advantage.
- Develop scalable frameworks, partner scorecards, and operational processes that improve collaboration and campaign effectiveness.
- Translate complex marketing and performance data into actionable business insights for senior leadership and cross-functional stakeholders.
Requirements
- 6+ years of experience in paid media, performance marketing, or digital acquisition roles with direct ownership of business and channel performance metrics.
- Proven experience managing both in-house paid media programs and external agency partnerships with measurable success.
- Strong expertise across paid search, paid social, and at least one additional acquisition channel such as affiliate marketing or influencer/creator programs.
- Deep understanding of performance marketing metrics, including ROI, CAC, CPA, LTV, conversion rates, marketing efficiency ratios, and subscription-based business models.
- Experience supporting B2B SaaS, SMB-focused businesses, subscription services, or e-commerce organizations is highly preferred.
- Strong analytical skills with the ability to evaluate attribution models, performance data, and measurement methodologies.
- Excellent stakeholder management and communication skills, with the ability to influence decision-making at senior levels.
- Demonstrated ability to develop strategic marketing plans while maintaining attention to execution details and performance outcomes.
- Familiarity with incrementality testing, media mix modeling, modern attribution approaches, and evolving privacy-focused measurement frameworks is a plus.
- Knowledge of AI-driven advertising tools, automation technologies, and emerging digital acquisition trends is advantageous.
- Ability to work independently in a remote environment while managing multiple priorities and collaborating across distributed teams.
Benefits
- Competitive base salary ranging from $110,000 – $130,000 USD annually, depending on experience, location, and qualifications.
- Flexible work arrangements with options for remote, hybrid, or office-based work within the United States.
- Comprehensive health, wellness, dental, and vision benefits available from day one.
- Annual wellness stipend to support personal wellbeing.
- 401(k) retirement plan with up to 4% employer match and immediate vesting.
- Flexible and generous paid time off policy.
- Employee Stock Purchase Program.
- Opportunity to work with global teams across multiple regions and markets.
- Professional growth opportunities within a fast-growing SaaS and technology environment.
- Occasional travel opportunities for collaboration and strategic planning.