This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Influencer & Social based in the United States.
This is a high-impact leadership opportunity for a marketing professional passionate about shaping brand relevance through culture, creators, and social engagement. In this role, you will define and execute a long-term vision for influencer marketing and social media, transforming these channels into key drivers of brand awareness, consumer affinity, and business growth. You will lead cross-functional initiatives, guide agency and internal teams, and build scalable programs that connect cultural trends to measurable outcomes. The ideal candidate combines strategic thinking, creative excellence, analytical rigor, and strong leadership skills to drive innovation while fostering meaningful consumer connections. Working in a fast-growing environment, you will play a central role in elevating brand presence and accelerating long-term growth.
Accountabilities
- Develop and lead the long-term influencer marketing strategy, ensuring alignment with evolving consumer behavior, platform innovation, and business priorities.
- Design and execute integrated influencer campaigns across earned, owned, and paid channels to maximize reach, engagement, and conversion.
- Build, manage, and optimize a high-performing creator ecosystem, balancing large-scale partnerships with strategic creator relationships.
- Establish measurement frameworks that connect influencer and social initiatives to full-funnel performance metrics and business outcomes.
- Define and lead a culture-first social media strategy that strengthens brand relevance while driving audience growth and engagement.
- Oversee platform strategy, content direction, community engagement, and emerging channel exploration.
- Partner closely with creative, brand, public relations, and partnership teams to ensure cohesive and impactful marketing execution.
- Implement tools, automation, and scalable processes that improve operational efficiency and strategic decision-making.
- Monitor industry trends, consumer behavior, and competitive activity to identify opportunities for innovation and growth.
- Lead, mentor, and develop a high-performing team while fostering accountability, creativity, and continuous improvement.
Requirements
- 8–10+ years of experience in influencer marketing, social media, digital marketing, or related fields, including leadership responsibilities.
- Proven success developing strategic visions and building scalable influencer and social marketing programs.
- Deep understanding of social platforms, creator ecosystems, consumer culture, and emerging digital trends.
- Strong ability to translate cultural insights into impactful brand strategies and measurable business results.
- Demonstrated experience leading agency relationships and managing marketing investments effectively.
- Analytical mindset with experience establishing performance frameworks and connecting marketing activity to revenue and growth objectives.
- Strong leadership experience, including coaching, mentoring, and developing high-performing teams.
- Exceptional communication, presentation, and stakeholder management skills.
- Experience working cross-functionally with creative, PR, brand, partnerships, and executive leadership teams.
- Ability to balance creative ambition with operational discipline and business priorities.
- Familiarity with modern marketing technologies, analytics tools, and automation platforms.
Benefits
- Competitive base salary ranging from $165,000 to $175,000 annually.
- Eligibility for a 25% annual performance bonus.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) retirement plan with 6% company match.
- Monthly wellness reimbursement.
- Monthly home office reimbursement.
- Unlimited paid time off.
- More than 15 paid holidays annually.
- Paid maternity and paternity leave.
- Flexible remote work environment with travel opportunities.
- Company-wide professional development and continuing education budget.
- Bi-annual in-person team events and collaboration opportunities.
- Significant career growth potential within a rapidly expanding organization.
- Complimentary product offerings and employee perks.