Senior Digital Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Digital Marketing Director based in the United States.

This is a senior leadership opportunity for a strategic digital marketing expert who thrives at the intersection of data, innovation, and client impact. You will lead high-performing teams responsible for designing and executing sophisticated digital strategies for complex healthcare organizations. The role requires a strong balance of strategic vision and hands-on leadership, shaping how digital experiences are built, optimized, and measured across multiple channels. You will act as a trusted advisor to executive stakeholders, translating performance insights into actionable growth strategies. The environment is fast-paced, collaborative, and highly data-driven, with a strong emphasis on innovation and continuous improvement. This position is ideal for a leader who enjoys elevating both teams and client outcomes through modern, measurable digital marketing practices.

• Lead the development and presentation of digital marketing strategies, roadmaps, and performance insights to executive stakeholders and clients.
• Define and evolve digital marketing standards, ensuring consistent best practices across SEO, paid media, analytics, and content-driven experiences.
• Analyze performance data, audience behavior, and attribution insights to identify optimization opportunities and improve campaign effectiveness.
• Drive innovation by integrating emerging digital trends, technologies, and tools into scalable marketing solutions.
• Oversee cross-functional collaboration between marketing, content, development, and analytics teams to ensure cohesive execution across channels.
• Serve as the senior digital lead on complex client engagements, ensuring strategic alignment and delivery excellence.
• Translate data insights into clear narratives that guide business decisions and optimize ROI across digital investments.
• Lead, mentor, and develop digital marketing teams while setting clear expectations and ensuring accountability for performance and growth.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in digital marketing, ideally within a digital agency or consulting environment.
• Proven experience leading large-scale, multi-channel digital marketing strategies and client engagements.
• Strong expertise in SEO, paid search, paid social, programmatic advertising, and digital analytics.
• Advanced experience with tools such as Google Analytics, Google Tag Manager, and related measurement platforms.
• Strong executive communication and presentation skills, with confidence engaging C-suite stakeholders.
• Demonstrated ability to connect digital marketing strategies to revenue growth and measurable business outcomes.
• Strong leadership skills with experience managing, mentoring, and developing high-performing teams.
• Excellent strategic thinking, problem-solving, and ability to operate in complex, fast-paced environments.
• Experience in healthcare or similarly complex regulated industries is a plus.

Benefits:

• Competitive compensation aligned with senior digital leadership roles.
• Fully remote work flexibility within the United States.
• Opportunity to lead high-impact digital strategies for complex healthcare organizations.
• Strong focus on innovation, experimentation, and emerging marketing technologies.
• Collaborative, growth-oriented environment with leadership development opportunities.
• Exposure to enterprise-level clients and large-scale digital transformation initiatives.
• Travel opportunities for client engagements and industry events as needed.