Digital Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist based in the United States.

This role is a hands-on, execution-focused opportunity to own and scale end-to-end digital marketing programs in a B2B environment. You will be responsible for driving demand generation, strengthening brand visibility, and improving pipeline contribution through high-performing digital campaigns. The position spans paid media, SEO, content marketing, marketing automation, and analytics, requiring both strategic thinking and strong operational execution. You will work closely with cross-functional teams to align campaigns with revenue goals while optimizing performance across channels. The environment is fast-paced, lean, and highly ownership-driven, with significant autonomy over tools, budget allocation, and experimentation. Success is measured by lead quality, conversion performance, and measurable impact on revenue pipeline rather than vanity metrics. This is a strong fit for a marketer who thrives at the intersection of data, creativity, and performance optimization.

Own and execute multi-channel digital marketing strategies focused on demand generation, pipeline contribution, and brand growth, working across paid media, SEO, content, email, and marketing automation.

• Plan, launch, and optimize paid campaigns (primarily LinkedIn Ads and Google Ads), including targeting, budgeting, A/B testing, and ROI tracking
• Manage SEO and content marketing initiatives, including blog strategy, keyword optimization, technical SEO, and content repurposing across channels
• Own marketing automation and email programs using tools such as Salesforce Account Engagement (Pardot), including segmentation, lead scoring, and nurture flows
• Drive social media strategy with a focus on LinkedIn, including organic content, sponsored posts, and executive social support
• Support webinars and digital events, including promotion, execution, and post-event lead follow-up and attribution tracking
• Maintain and optimize website content in collaboration with web developers to improve performance and user experience
• Build reporting dashboards and analyze performance across channels (MQLs, SQLs, CPL, pipeline influence, ROI), using insights to optimize campaigns
• Manage contractors and vendors for design, content, and paid media execution, ensuring quality delivery and performance alignment

Requirements:

You bring hands-on digital marketing experience with proven ownership of demand generation outcomes in a B2B environment, along with strong analytical and execution capabilities.

• 3+ years of experience in B2B digital marketing with direct responsibility for campaign performance and lead generation
• Strong experience running and optimizing LinkedIn Ads and Google Ads campaigns, including budget management and ROI reporting
• Experience with marketing automation platforms (Pardot, HubSpot, Marketo, or similar)
• Working knowledge of SEO including keyword research, on-page optimization, and performance tracking
• Proficiency with Google Analytics (GA4) and comfort interpreting and reporting on marketing data
• Strong writing skills for ad copy, emails, landing pages, and social content
• Ability to manage multiple campaigns simultaneously in a fast-paced, lean environment
• Strong cross-functional collaboration skills and ability to operate with high ownership and accountability

Preferred: experience in cybersecurity or B2B technology marketing, familiarity with IAM concepts (IGA, PAM, CIAM, zero trust), experience with Salesforce CRM, webinar platforms, and AI tools for marketing workflows.

Benefits:

• Competitive base salary (aligned with experience)
• Performance-based bonus potential
• Remote-first work environment within the United States
• Medical, dental, and vision insurance coverage
• Paid time off, holidays, and flexible scheduling
• 401(k) retirement plan (where applicable)
• Opportunity to own and scale a high-impact marketing function end-to-end
• Access to modern marketing tools, automation platforms, and AI-enabled workflows
• Collaborative, high-autonomy environment with direct exposure to leadership