Senior Product Marketing Manager - GTM

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager - GTM based in United States.

This role sits at the intersection of product innovation, go-to-market strategy, and customer impact, driving how new capabilities are positioned, launched, and adopted across a fast-growing SaaS platform. You will own the end-to-end GTM strategy for AI-powered products and marketing tools, shaping not only messaging but also product direction and commercial strategy. Working closely with Product, Growth, Sales, and Customer Success, you will translate market and customer insights into clear narratives that influence adoption and revenue outcomes. The role requires strong strategic thinking, creative execution, and the ability to connect product value to real customer needs in a highly competitive vertical SaaS environment. You will play a key role in defining how new features enter the market and how they scale across customer segments. This is a high-visibility position where your work directly shapes product success and category perception.

• Own the end-to-end go-to-market strategy for AI-powered features and growth tools, driving adoption, expansion, and measurable revenue impact across customer segments.
• Translate customer insights, market trends, and competitive intelligence into clear positioning, messaging, and product narrative frameworks.
• Partner with Product and Engineering teams to influence roadmap decisions, product packaging, and feature prioritization based on market needs.
• Lead launch execution in collaboration with creative, lifecycle, and product marketing teams to deliver high-impact campaigns and materials.
• Enable Sales, Customer Success, and Support teams with compelling narratives, playbooks, and tools to drive product understanding and adoption.
• Analyze post-launch performance and customer feedback to refine positioning and inform future GTM strategy.

Requirements:

• 5+ years of product marketing experience in B2B SaaS, with a strong focus on go-to-market strategy and product launches.
• Proven experience bringing AI-powered or data-driven products to market, ideally within platform or vertical SaaS environments.
• Strong ability to develop clear product positioning and messaging that connects technical capabilities to customer outcomes.
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success teams in fast-paced environments.
• Strong strategic thinking, storytelling, and communication skills with the ability to influence without formal authority.
• Proven track record of driving product adoption and commercial impact through integrated GTM strategies.
• Bonus: experience in vertical SaaS, SMB/service industries, or marketing automation tools.

Benefits:

• Competitive base salary with eligibility for performance-based variable compensation.
• Equity opportunities allowing participation in company growth.
• Comprehensive healthcare coverage including medical, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Flexible remote-first work model across the United States.
• Flexible vacation policy and paid time off.
• Monthly work-from-home stipend and learning & development support.
• Mental health, family planning, and wellbeing resources.