This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Specialist (New Home Industry) based in the United States.
This role is focused on shaping and managing organic social media presence for homebuilder clients in a highly visual and competitive industry. You will transform provided creative assets into engaging, platform-optimized content that captures attention and drives brand awareness across channels like Instagram, Facebook, TikTok, and LinkedIn. The position blends content creation, storytelling, and performance-driven iteration, requiring both creative instinct and analytical thinking. You will manage multiple client accounts simultaneously, ensuring consistency in tone, timing, and brand identity while maintaining high-quality output. The environment is fast-paced, remote, and highly collaborative, with constant exposure to marketing strategies within the new home construction space. This is an opportunity to directly influence how homebuilders connect with buyers through digital storytelling.
Accountabilities:
- Develop, write, and edit engaging social media copy tailored to homebuilder clients across platforms such as Instagram, Facebook, TikTok, and LinkedIn, ensuring consistent tone and brand alignment.
- Edit short-form and long-form video content for social distribution, optimizing for engagement, storytelling, and platform-specific best practices.
- Design visually compelling social media graphics and posts using provided brand assets and guidelines, ensuring high-quality and on-brand output.
- Build, manage, and maintain content calendars and publishing schedules across multiple client accounts, ensuring consistency and timely execution.
- Monitor and analyze social media performance metrics, translating insights into actionable adjustments to improve engagement and results.
- Coordinate with clients to collect assets, align on content needs, and ensure smooth communication throughout campaign execution.
- Support the organization’s own organic social media presence as needed, contributing to broader brand visibility and growth.
Requirements:
- 3+ years of experience in social media management, digital content creation, or marketing, with specific experience in the new home or real estate industry required.
- Strong video editing skills for short-form and long-form social content using tools such as Adobe Premiere, Final Cut Pro, or similar platforms.
- Proficiency in graphic design tools such as Canva, Adobe Creative Suite, or equivalent design software.
- Excellent copywriting skills with the ability to adapt tone, style, and messaging across different brands and audiences.
- Solid understanding of social media analytics, with the ability to interpret performance data and adjust content strategy accordingly.
- Strong organizational and multitasking skills, with the ability to manage multiple client accounts in a fast-paced environment.
- Self-motivated, detail-oriented, and comfortable working independently in a fully remote setting.
Benefits:
- Fully remote work with flexibility and autonomy.
- Opportunity to work closely with leading homebuilder brands in the U.S. market.
- Collaborative and supportive team culture focused on professional growth.
- Competitive compensation aligned with experience, with potential for growth.
- Exposure to advanced social media marketing strategies within a niche, high-impact industry.
- Opportunities to expand creative and strategic skill sets across multiple clients and campaigns.