Sales Manager - Timberland

Timberland EMEA is looking for an exceptional Wholesale Manager for our Timberland Iberia team based in Barcelona.

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.   

At the heart of the Timberland brand is the core belief that a greener future is a better future.  This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.   

Let’s Talk about the Role

We are looking for a strategic and sales-driven leader to shape the evolution of our Wholesale business in Iberia.

The role is responsible for leading the regional wholesale business, with a clear focus on accelerating revenue growth across the region through effective matrix management of both direct and indirect teams. The position will drive delivery against country sell-in targets while identifying and unlocking new growth opportunities within the market.

Specific focus on Key Account Strategy.

How You Will Make a Difference

You will achieve this by:

STRATEGY

• Define and drive Iberia wholesale growth, focusing on profitable revenue and market share
• Elevate key account strategy, strengthening top partnerships and brand presence
• Unlock new growth opportunities across channels and markets, aligned with sell-in targets

DISTRIBUTION AND SALES 

• Lead regional wholesale strategy and sales execution, driving revenue, market share, and sustainable growth
• Build and manage key account partnerships, strengthening distribution, segmentation, and market presence
• Deliver sales plans and forecasts, ensuring alignment with financial targets and inventory planning on monthly and quarterly basis
• Collaborate across VF matrix to achieve KPIs, supporting commercial and operational excellence
• Monitor financial performance and partner health, ensuring compliance with company policies and payment discipline
• Make regular product presentations and business reviews, guiding range selection to optimize assortment
• Support marketing activation to drive brand impact and sell-through

Skills for Success

You are a strategic retail leader with the ability to shape, scale, and elevate a modern brand experience across diverse markets. You bring:

• Experience Strong experience in sales field, excellent knowledge of the footwear market, relevant and progressive experience in management 
• Demonstrated expertise in market expansion and portfolio optimization
• Strategic thinker, good analytical skills, excellent communication skills
• Commercial agility, with the ability to balance brand equity, consumer experience, and financial performance.
• Exceptional collaboration and influencing capabilities, with proven experience engaging and aligning senior stakeholders across Brand, Marketing, Merchandising
• Background in global consumer, lifestyle, or fashion brands
• Fluency in Spanish&English; additional European languages are considered an advantage.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

Hiring Range:

€56,160.00 EUR - €70,200.00 EUR

annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.