This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Communications Program Manager based in the United States.
This role sits at the intersection of brand, content, and digital engagement, shaping how a leading organization communicates its story across key audiences. You will drive end-to-end social media strategy execution, with a strong emphasis on LinkedIn, ensuring consistent, high-impact storytelling across channels. The role blends creativity with analytics, requiring both strong content instincts and a data-driven mindset to optimize performance. You will partner closely with internal leaders, subject matter experts, and external stakeholders to elevate executive visibility and thought leadership. Operating in a fast-paced, cross-functional environment, you will help define how content is planned, published, measured, and improved. This is a highly visible role with direct impact on brand awareness, engagement, and audience growth across the healthcare and revenue cycle ecosystem.
Accountabilities:
You will be responsible for leading and executing integrated marketing communications programs, with a strong focus on social media strategy, content marketing, and performance optimization. Key responsibilities include:
- Own and execute social media strategy across priority platforms, primarily LinkedIn, ensuring consistent brand voice and engagement growth
- Manage content planning and editorial calendars, coordinating timely publishing of news, campaigns, thought leadership, and executive content
- Develop, write, and refine high-quality social content tailored to target audiences and platform best practices
- Collaborate with executives and subject matter experts to strengthen thought leadership presence and content amplification
- Monitor engagement, community activity, and social conversations, responding and escalating when appropriate
- Track, analyze, and report performance metrics, translating insights into actionable content and distribution improvements
- Support broader marketing communications initiatives, including PR alignment, campaign amplification, and content optimization
Requirements:
This role requires strong experience in marketing communications, content strategy, and social media execution, ideally within a cross-functional or B2B environment. Candidates should bring both creative storytelling ability and analytical strength. Key qualifications include:
- 5–7 years of experience in marketing communications, content marketing, or social media management
- Strong writing and editing skills with the ability to adapt tone for executive and brand-level communication
- Proven experience developing and executing content and social media strategies, including LinkedIn-focused programs
- Ability to interpret analytics and use performance data to optimize content and engagement outcomes
- Experience working with stakeholders across leadership, marketing, and subject matter expert teams
- Familiarity with social media management tools (e.g., Sprout Social or similar) is a plus
- Bachelor’s degree or equivalent professional experience
- Strong organizational skills, attention to detail, and comfort working in fast-paced environments
- Curiosity, adaptability, and openness to leveraging emerging technologies, including AI tools
Benefits:
- Competitive salary range of $92,400–$138,600 per year, based on experience
- Bonus incentives tied to performance and impact
- Comprehensive healthcare coverage (medical, dental, and vision)
- Paid certifications and tuition reimbursement programs to support professional development
- Flexible work arrangements with remote options and occasional travel requirements
- Career advancement opportunities within a growing, innovation-driven environment
- Retirement, paid time off, and employee well-being programs
- Recognition programs and a strong culture of performance and growth